Young Professional Forum

Wednesday, August 2, 2006

In recent years Korean-made pop culture has surged across Asia. From Tokyo to Macau, the Korean Wave (Hallyu)-a crush of Korean movies, TV dramas, music and fashion-has turned all eyes to Seoul, the new regional capital of cool.  

6:00-6:30 PM: Registration & Reception
6:40-8:30 PM: Presentation and Q & A
8:30-9:00 PM: Networking Session

Government and business in Korea are capitalizing on the cultural success, drawing up a new "Han brand" strategy and promoting South Korea as an entertainment hub. But even as the receipts keep adding up and droves of tourists flock to visit the sets of their favorite Korean television dramas, questions about the phenomenon are being raised. What forces generated the Korean Wave? What does it tell the world about Korea? What can it tell Koreans about themselves? And how much longer will the world fix its attention on Korean culture?

Four speakers from the entertainment industry, government and academia will answer these questions, and discuss what's become one of the decade's most important Asian cultural trends.

This event is co-sponsored by the Young Korean American Network (yKAN), Korean American Community Foundation (KACF), New York-Seoul, and the Korean Cultural Service (KCS).