South Korea’s Incongruous Engagements: The U.S. FTA and the Kaesong Industrial Zone
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- Category: Corporate
Business Roundtable
South Korea’s economic policy is reaching out in two directions, cementing a free trade agreement (FTA) with the United States and jointly developing the Kaesong Industrial Zone with North Korea. Ostensibly, both initiatives aim to boost national GDP. However, according to Thomas Byrne, vice president and senior credit officer of Moody’s sovereign risk group, only one of these two engagements is practical.
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The We/Me Culture: Marketing in Korea
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- Category: Corporate
Koreans take great pride in their country’s ethnic homogeneity and are deeply influenced by Confucian values that stress group identity and social harmony. Seem like a sociology lesson? Actually, these facts should be just as important to branding and marketing executives as they are to social scientists says Dae Ryun Chung, professor of marketing at Yonsei University in Seoul. And they’re the reason why Korean consumers make purchases based on their attitudes towards individual and group identities, Chung continued. To succeed in the Korean market, marketers need to understand Koreans’ distinctive “We/Me” consumer paradigm.
Investing In Korea
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Young Professional Forum
Smaller and less well-covered than neighboring Chinese and Japanese markets, Korea presents a certain challenge for American investors looking for opportunities. Four of New York’s top investment professionals helped to fill in the gaps, presenting a detailed map of Korea’s economy to an overflow crowd of young professionals. The forum was co-presented by Columbia Business School Asian Alumni Club of New York and sponsored by Merrill Lynch, Korean Business Association of Columbia Business School and Tiger Asia Management, L.L.C.
Smaller and less well-covered than neighboring Chinese and Japanese markets, Korea presents a certain challenge for American investors looking for opportunities. Four of New York’s top investment professionals helped to fill in the gaps, presenting a detailed map of Korea’s economy to an overflow crowd of young professionals. The forum was co-presented by Columbia Business School Asian Alumni Club of New York and sponsored by Merrill Lynch, Korean Business Association of Columbia Business School and Tiger Asia Management, L.L.C.
Implications of the Korea-U.S. FTA for Japan
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- Category: Corporate
The recently concluded U.S.–Korea free trade agreement (FTA) is the largest FTA the U.S. has negotiated since NAFTA and the largest ever negotiated by Korea. As high as the stakes are for the two parties, the deal will also have a major, if less direct, impact on Japanese business and politics. The Korea Society and the Japan Society co-sponsored a business forum with Wendy Cutler, assistant U.S. trade representative for Japan, Korea and APEC affairs, to assess just what the impact will be.
The Growth of SK: Past, Present and Future Challenges
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- Category: Corporate
The SK corporation is one of South Korea’s most successful conglomerates, and an emblem of the country’s rapid economic development. Just a few decades ago it was a small textile concern in rural South Korea. Now it generates U.S. $70 billion in annual revenues worldwide from ventures as diverse as energy and telecom, and is 112 on the Fortune 500 list. Still, when SK’s chairman Chey Tae Won assumed leadership in 1998, the company was in trouble and major reforms were needed.
Wednesday, February 28, 2007
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