Korean electronics firms rose to international prominence when digital technology replaced analog, revolutionizing the global electronics industry and changing the daily lives of hundreds of millions of consumers around the globe. David Steel, senior vice president of corporate strategy and marketing at Samsung Electronics' North America Headquarters, will present a brief history of how Korean companies were able to take advantage of this paradigm shift and become industry leaders.

This program is a part of The Korea Society's digital forum series, which provides the business community with access to the information and personalities that contribute to a clearer understanding of the implications of technological development. By examining the ideas and people that inspire change and innovation in the fields of technology, information, and media, the series also assesses the impact of these changes on business and society in the United States, Korea and around the world.

Wednesday, October 14, 2009
8:00 AM-8:30 AM ♦ Registration and Breakfast
8:30 AM-9:30 AM ♦ Presentation & Q&A

From Analog to Digital: A View of Korea’s Technology Industry

with

David Steel
Senior Vice President, Corporate Strategy and Marketing
Samsung Electronics North America Headquarters

The Korea Society
950 Third Avenue @ 57th Street, 8th Floor
(Building entrance on SW corner of Third Avenue and 57th Street)

About the Speaker

David Steel is the head of corporate strategy and marketing for Samsung’s North American Headquarters (NAHQ). In this role, he is responsible for integrated marketing management and market intelligence, as well as corporate social responsibility programs, environmental initiatives, sports and experiential marketing, partnerships and online marketing. Steel joined NAHQ in the summer of 2008 after ten years at Samsung Electronics in Korea. He began his time at Samsung in the Global Strategy Group, where he executed strategic projects for numerous companies within the Samsung Group. From 2002 through 2007, he served as vice president and head of marketing for the Digital Media business. Working closely with his colleagues from around the world, he was able to strengthen the focus on key accounts, leading to sales growth of more than 300%, and develop leading capabilities in marketing communications and public relations. In 2007, he moved to the Mobile Communications Division, where he oversaw marketing strategy for the world’s number two maker of mobile phones. Prior to joining Samsung, Steel worked at McKinsey & Co. and Argonne National Laboratory.