Jaeyong Song, professor at Seoul National University and co-author of the recent Harvard Business Review article, The Paradox of Samsung's Rise, examines the strategic management decisions that led to Samsung's emergence as one of the world's most successful companies from an ordinary original equipment manufacturer just 30 years ago.
He will discuss how Samsung Electronics transformed itself through a new management initiative in 1993 that combined Western best-practices with essentially Japanese management methods to produce a highly profitable hybrid system, resulting in recording breaking profits of $13.9 billion on $138 billion in revenue in 2010. How did a company with a strategic emphasis on continuous process improvement also inculcate an equally intense focus on innovation? How did Samsung establish a merit-based compensation and promotion system in a culture that emphasizes seniority? Professor Song will analyze key success factors and discuss future challenges facing the company. Prior to his appointment as a full professor of strategy and international management at Seoul National University, Song was a professor of strategy at Columbia Business School, where he is currently a visiting fellow.
Wednesday, February 15, 2012
6:00 PM
The Paradox of Samsung's Rise
with
Jaeyong Song
Professor of strategy and international management,Seoul National University
Sponsorship provided by
