Advertising in South Korea is often referred to as a “flower of capitalism.” Rather than calling attention to the inherent links between commercial advertising and capitalism, this clichéd metaphor presents advertising as a wholesome, creative medium of public good and positive contribution to society. South Korean’s consume advertising as a product of popular culture and celebrate it for the humanist societal ideals it often promotes, instead of viewing it as an intrusive commercial message. Dr. Fedorenko explores the origins of such attitudes toward advertising through some notable contemporary examples, and considers challenges of using advertising for public good in the twenty-first century South Korea.
Tuesday, June 16, 2015 | 6:30 PM
Flower of Capitalism:Cultural Logic of South Korea Advertising w/ Dr. Olga Fedorenko, NYU
Explorers and Above: Free
Members and students: $10