Perhaps no nation has garnered more positive attention this decade for its consumer and cultural products than Korea. As the home of Motortrend’s “Car of the Year” (Hyundai), leadership in flatscreens and handsets (Samsung, LG), internationally acclaimed filmmakers, and worldwide-popular telenovelas, Korea has come to be seen as a regional and global leader in soft-power projection. Behind its cultural flowering lies a remarkable economic rise, having grown, in two generations, from the destitution of war to an OECD member and the first non-G8 host of the G20 economic summit. Politically, Korea embraced democracy a generation ago and stands as a harbinger of openness in the region. Korea’s diplomatic profile and commitment to international peacekeeping, green technology, and other areas positions it among the most solution-oriented nations.

But has Korea’s international standing amounted to all it should given these remarkable accomplishments? Dr. Lee Bae-yong, dynamic chairwoman of Korea’s Presidential Council on Nation-Branding (PCNB) and former head of Ewha Women’s University, tackles this question and explores new approaches to nation-branding at The Korea Society at noon on July 12. PCNB seeks to emphasize Korea’s commitment to solving global issues, fostering global citizenship, growing tolerance and multiculturalism, showcasing technology, and sharing universal values of Korea’s rich culture and history.

Tuesday, July 12

12PM  


Brand Korea: Elevating Korea's International Profile

with

Chairwoman Lee Bae-yong
Presidential Council on Nation Branding


The Korea Society
950 Third Avenue @ 57th Street, 8th Floor