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Korean Cars Drive to the Top: A Look at the Korean Car Industry Korean Cars Drive to the Top: A Look at the Korean Car Industry

With Hyundai and Kia ranking so highly in quality and consumer confidence, it is startling to think that the reputation of Korean cars once served as material for late-night comedians. How did Korean automobiles—once compared with the hapless Yugo—become a Cadillac of brands? Don Southerton, author and Korean global business expert, will share insights into the Korean car industry, Hyundai and Kia Motors, and their amazing drive to the top of the market.

Wednesday, September 9, 2009

Korean Cars Drive to the Top: A Look at the Korean Car Industry

Don Southerton
President and CEO, Bridging Culture Worldwide

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About the Speaker:

Don Southerton, president and CEO of Bridging Culture Worldwide, is an adviser, consultant, and trainer for many of the top Korean-based corporations with business operations in America, as well as major Western firms that have ventures in Korea. Southerton writes and comments extensively on modern Korean business culture and its impact on global organizations. His latest work is Chemulpo to Songdo IBD: Korea's International Gateway. He has a B.A. and M.A. in history from the University of Colorado, Denver.

 
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