Your Next Customer: Opportunities for Brands in Today's Korea

Details: Thursday, December 13 , 2012 | 6:00 PM

About the Speaker Title: Your Next Customer: Opportunities for Brands in Today's Korea
About the Speaker: 2012-12-13 18:00:00
Event Name: $5 Students | $10 Members | $20 Guests
Event Time: tickets/2012_12_13__your-next-customer__tickets.html
Event Link: Sarah Chung, Co-Founder and Partner, Luxe Brand Advisors Sarah Chung has been helping launch and grow dynamic brands since 1999. As a new venture consultant, Sarah has worked with over a hundred new business ventures in the greater New York City area, raising millions in individual and institutional financing. Her expertise has also been sought by brands (Johnson & Johnson, GoSMILE, Vitamin Water, AmorePacific), marketing agencies (Noise Marketing, DIGO, Maloney & Fox) and investors (Carlyle Group, North Castle Partners, Rosewood Capital, VMG Partners). Sarah has been quoted as a market expert in leading industry publications such as Women's Wear Daily, The Rose Sheet and GCI Magazine. Sarah is currently Vice-President of the Korean American Community Foundation, serving as board member since 2006, and was the founding chair of the KACF Steering Committee. She was previously National President and board member of Project by Project, a nonprofit grant-giving organization. In 2006, Sarah hosted a series on Asian American Entrepreneurs for the PBS-syndicated television show Asian America; and in 2008, she was recognized as an Outstanding Entrepreneur by the Asian American Entrepreneurs Network. She holds a B.S. from Boston University College of Communications in Public Relations and a minor in East Asian Studies. Susan Kim Tsui, Co-Founder and Partner, Luxe Brand Advisors Susan Kim Tsui's 15 years experience in international marketing and brand management has driven bottom-line business growth for brands in the US and Asia. In 2003, Susan joined AmorePacific to develop Korea's first luxury brand in the US market. Susan was pivotal in launching and developing the AmorePacific brand at Neiman Marcus, Bergdorf Goodman and Sephora. For her efforts, she was recognized with the "Outstanding Performance Award" by the CEO of AmorePacific, the largest personal care company in Korea. Susan led the launch of the Sulwhasoo brand, a prestige Korean skincare brand, at Bergdorf Goodman in 2010. Susan's previous global marketing experience also includes overseeing PR and corporate communications for Hewlett Packard for the South East Asia region, Marketing Director at the American Chamber of Commerce in Korea where she advised US companies on marketing their brand and doing business in Korea. Susan has been featured and quoted in many media publications including O (Oprah) Magazine, New York Times, WWD, W Korea. Most recently, Susan has worked with premium US and Asian brands including the PBS TV series "Kimchi Chronicles", soon-to-be released film "Wedding Palace" and Kinae, a new lifestyle brand. Susan received her BA from the University of Western Ontario (London, Canada), MA degree from Yonsei's Graduate School of International Studies (Seoul, Korea) and currently at the Cornell Johnson School of Management (MBA Class 2014).
Custom HTML field content: About the Speakers

2012 12 13 your-next-customer icon2 The Korean market sees $4.5 billion annually in luxury good sales, an area that has grown at least twelve percent every year since 2006. In that time, Korea has emerged as a leader and trendsetter in fashion, entertainment and beauty. Rising income among the middle class has created an increase in demand for luxury goods. Susan Kim Tsui and Sarah Chung of Luxe Brand Advisors, an international brand distribution and business development agency, specializing in lifestyle consumer brands, discuss their new market report, addressing key consumer groups driving purchasing; the trends shaping consumer behavior; and factors impacting how foreign businesses operate in today's Korea. Learn why leading global luxury brands, as well as emerging brands, are flocking to the Korean market. To download and purchase the report, click here.

Thursday, December 13, 2012

5:30PM | Registration & Reception
6:00PM | Discussion

Your Next Customer: Opportunities for Brands in Today's Korea

with

Susan Kim Tsui

Co-Founder and Partner, Luxe Brand Advisors

Sarah Chung

Co-Founder and Partner, Luxe Brand Advisors

Moderated by Nikita Desai
Director of Policy & Corporate Programs, The Korea Society

For more information, contact: Nikita Desai or call (212) 759-7525 ext. 355.