Koreatown, NYC:
The Consumption of a Transnational Brand

In the past decade, Korean entertainment has gained global recognition, with Korean movies and TV shows winning Oscars and Emmys, and K-Pop groups becoming wildly popular. In Manhattan, Koreatown has become a popular destination for both locals and tourists, drawing them in with its bars, restaurants, and day spas. Jinwon Kim argues that Manhattan’s Koreatown has become a new type of ethnic enclave, what she dubs a “transclave.” This commercialized ethnic space exists solely for consumption, leisure, and entertainment, and has been shaped by South Korea’s nation-branding strategy, new economic and cultural strategies, patterns in Korean migration, and shifts in tourism and urban policies in New York City. Kim posits that for many consumers in Koreatown, especially those who are not of Korean descent, the space has become a commercialized place where transnational culture meets the diverse racial and ethnic mosaic of New York City. Kim emphasizes how the space functions to “brand Korea” as a space to “consume ethnicity,” reflecting the landscape of South Korea’s consumer culture through the physical appearance of buildings and stores and the inclusion of franchise brands.

In this talk, Kim explores the recent popularity of Korean food in New York City by focusing on both transnational and domestic factors, leading to the new trend of commercialization of ethnic food, emphasis on authenticity, and rise of the omnivore society, by delivering the voices of ordinary people. While Koreatown’s authenticity has been largely defined by commercialized ethnic cuisine by local entrepreneurs, the Korean government, and franchises, Kim argues that Koreatown’s authenticity has represented the collective imaginations and narratives of various consumer groups–Korean nationals, Korean Americans, and non-Koreans.

This program will be recorded then released on October 1.


Speaker

Jinwon Kim

Jinwon Kim is Assistant Professor of Sociology at Smith College. She is the author of Koreatown, NYC: The Consumption of a Transnational Brand and a co-editor of Koreatowns: Exploring the Economics, Politics, and Identities of Korean Spatial Formations.

Leesle: Korean Chic

Leesle Hwang has built a distinctive fashion universe by reinterpreting Korean heritage through a modern lens. Her philosophy is rooted in the belief that “fashion comes to life not in a museum, but on the street.” Determined to transform time-honored traditions into living, breathing style, she reconstructs hanbok silhouettes, signature details, and unique textiles with contemporary materials, creating designs that are both distinctive and accessible. This vision has cultivated a devoted global following, positioning her as a pioneering voice in the emerging fashion genre of “Korean Chic” at a time when global interest in K-culture is at an all-time high.

In a conversation with The Korea Society, Leesle discusses her brand and design philosophy.



The Forgotten Home Front

As the Korean war (1950–1953) drew to a close and South Korea began to rebuild, American GI Roger Marshutz (1929–2007) was stationed in Pusan to photograph U.S. reconstruction efforts. In his spare time, Marshutz also wandered the streets, documenting the daily life of Korean civilians. The Forgotten Home Front: Roger Marshutz’s Photographs of Pusan, South Korea, 1952–1954 offers both an official and unofficial look at U.S.-South Korean relations, as well as a portrait of a country in the midst of enormous political, economic, and cultural transformation.

Based on the new book, historian Sean Kim will discuss the crucial role of Pusan during the war and the pivotal moment in modern Korean history.


Speaker

Sean C. Kim

Sean C. Kim is Professor of History at the University of Central Missouri, where he teaches courses on East Asian, world, and US history. Kim received his Ph.D. from the Department of East Asian Languages and Civilizations at Harvard University. His research focuses on modern Korean religious history, in particular, the emergence of Protestant Christianity. Kim is currently working on an edited volume on Korean religions.

Okdongsik

With a philosophy rooted in simplicity, precision, and balance, Chef Dongsik Ok has reframed traditional Korean comfort food through a minimalist and modern lens. His eponymous restaurant Okdongsik’s signature dish is an elegant yet deeply comforting pork broth, dwaeji gomtang.

Since its launch in Seoul’s Seogyo-dong neighborhood in 2017, Okdongsik has earned critical acclaim and recognition with the Michelin Guide Bib Gourmand distinction for eight consecutive years, establishing it as one of Seoul’s premier dining spots. Now an international brand, Okdongsik has expanded its presence beyond Seoul with locations in New York (Manhattan and Bayside), Honolulu, Tokyo, and Paris. The brand’s ongoing growth focuses on small, highly curated spaces that prioritize consistency, quality, and operational discipline, and the chef’s commitment and dedication is transforming Korean soul food into a globally recognized culinary category.

In his conversation with Vivian Lee, Chef Dongsik Ok shares his insights on his career, food philosophy, and the restaurant industry.

In this talk, Kim explores the recent popularity of Korean food in New York City by focusing on both transnational and domestic factors, leading to the new trend of commercialization of ethnic food, emphasis on authenticity, and rise of the omnivore society, by delivering the voices of ordinary people. While Koreatown’s authenticity has been largely defined by commercialized ethnic cuisine by local entrepreneurs, the Korean government, and franchises, Kim argues that Koreatown’s authenticity has represented the collective imaginations and narratives of various consumer groups–Korean nationals, Korean Americans, and non-Koreans.


Speaker

Chef Dongsik Ok

Chef Dongsik Ok is the founder and owner chef of Okdongsik. He holds a Bachelor’s degree in Culinary Science from Kyung Hee University and opened the first Okdongsik restaurant in Seoul’s Seogyo-dong neighborhood in 2017. The restaurant quickly gained critical acclaim and has been awarded the Michelin Guide Bib Gourmand distinction for eight consecutive years, establishing it as one of Seoul’s most respected dining destinations. Since entering the U.S. market, Okdongsik has grown into an international presence, with locations in New York (Manhattan and Bayside), Honolulu, Tokyo, and Paris. Chef Dongsik Ok gained broader international recognition following his appearance on Netflix’s Culinary Class Wars 2 (2025), where his culinary philosophy and signature dishes were introduced to a global audience.



Moderator

Vivian Lee Ok

Vivian Lee is an Emmy-winning TV journalist, public speaker, moderator and director/producer in New York. Currently a correspondent for the magazine show Asian American Life. CUNY-TV, Vivian garnered her third Emmy nomination this year for producing and hosting CUNY-TV’s special on the 70th anniversary of the Korean War armistice. She also co-hosts the podcast The 5 Of Us, which examines career and life issues affecting women at work. Vivian anchored, reported and hosted for NY1 Spectrum News between 2008 and 2020, covering stories of national and international importance, including the pandemic, social justice protests, and the 2020 general election. Vivian also hosted Spotlight New York, a weekly magazine show exploring the arts landscape of the five boroughs of NYC. She was awarded an Emmy in 2020 for her story on Manhattan’s iconic Joe’s Pub.

The Illusion of Pastness:
Hanbok on Screen

Korean visual entertainment—including films, K-dramas, and K-pop music videos—is the result of highly sophisticated planning and production. These productions captivate a global audience by synthesizing music, narrative, and styling to deliver striking visual aesthetics and compelling emotional narratives. Costume is central to this production system, and it plays an instrumental role in the aesthetic appeal and popularity of the media. For luxury brands, K-drama serves as a powerful niche marketing platform, while traditional dress (hanbok) is pivotal to nation branding.

Dress historian Dr. Minjee Kim will offer fresh insights into Korean period costume as a visual and narrative language closely aligned with the development of plot and storyline. She will demonstrate how period costumes produce the “illusion of pastness” rather than the past itself, operating within a narrower range of sartorial possibilities, thereby negotiating historical accuracy, constructing stylized appearances, and translating dynamically into contemporary aesthetics.

This program is co-hosted by the Consulate General of the Republic of Korea in New York.

 

 

 


About the Speaker:

 

Minjee Kim is an adjunct professor at the Fashion Institute of Technology, where she teaches History of East Asian Dress. She earned her PhD from Seoul National University and is the co-editor of Dress History of Korea: Critical Perspectives on Primary Sources (Bloomsbury, 2023). Her research interests include the historiography of Korean dress and fashion, research methodology, fashion history pedagogy, and archival practices. www.kimminjee.com.


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Hallyu! The Korean Wave: The Curatorial Roundtable

Image Credit: © MFA BOSTON |      

Today, South Korea is a cultural superpower—a global trendsetter producing award-winning films like Parasite, riveting dramas like Squid Game, and chart-topping music by K-pop groups such as BTS and BLACKPINK. But behind the country’s meteoric rise to the world stage, a phenomenon known as the Korean Wave, or hallyu, is the story of remarkable resilience and innovation.

Just a century ago, Korea was in search of a new national identity, following its occupation by Japan and the Korean War. Harnessing cutting-edge technology, the country has rapidly transformed its economy and international reputation. At the same time, its creative outputs are deeply rooted in its past, with many contemporary artists, filmmakers, musicians, and fashion designers paying tribute to traditional values and art forms dating back to Korea’s dynastic kingdom days.

Hallyu! The Korean Wave features approximately 250 objects—costumes, props, photographs, videos, pop culture ephemera, and contemporary works—providing an immersive and multisensory journey through a fascinating history, and a celebration of a vibrant creative force that bridges cultural, societal, and linguistic divides and continues to reach new heights today. 

First presented at Victoria and Albert Museum, London, the exhibition is currently at Museum of Fine Arts, Boston, and will travel to Asian Art Museum, San Francisco.

Three curators—Rosalie Kim, Victoria and Albert Museum; Christina Yu Yu, Museum of Fine Arts, Boston; and Yoon-Jee Choi, Asian Art Museum, San Francisco—discuss this captivating exhibition and South Korea’s rise as a cultural superpower.

 

Hallyu! The Korean Wave

The Curatorial Roundtable

Thursday, May 16, 2024


The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017

 

 

 


About the Speakers:

 

Rosalie Kim joined the Victoria & Albert Museum in 2012 as the curator of the Korean collection in the Asia Department and led exhibitions including Hallyu! The Korean Wave and Lustrous Surfaces: Lacquer from Asia and Beyond. Her interest lies in Korean craft and design, world lacquer history, and the making of contemporary culture, craft and design in the digital age. Prior to the V&A, she studied philosophy and civil engineering in architecture in Belgium and Italy, before obtaining her MArch and PhD by Design from the Bartlett School of Architecture, UCL. Her PhD thesis was nominated for the RIBA President’s Award for Research in 2012. She worked as an architect in Korea and Europe and led architectural design studios at Kingston University, London.

 

 

Christina Yu Yu is the Matsutaro Shoriki Chair, Art of Asia and leads a team of curators in overseeing the Museum of Fine Arts’ collection of more than 100,000 works from Japan, China, Korea, South and Southeast Asia, and the Islamic world. She first joined the Museum in 2018, after serving as the director of the USC Pacific Asia Museum. Christina was born and raised in China, attended Wellesley for her undergraduate studies, completed her Ph.D. at the University of Chicago, and began her curatorial career with an internship at the MFA. She has also previously held positions at LACMA, Chambers Fine Art (a gallery based in New York and Beijing) and the Yokohama Museum of Art in Japan.

 

 

Yoon-Jee Choi recently joined the Asian Art Museum–Chong-Moon Lee Center for Asian Art & Culture as the Assistant Curator for Korean Art. Before she joined the University of Chicago Ph.D. program in 2018, she studied Korean art history in general at Ewha Womans University and interned for the National Museum of Korea. While she serves as a specialist in Korean art at the current institution, her larger body of research focuses on the art historical exchange among Northeast Asian countries during the early modern era, especially on the 19th-to-early-20th-century cultural interactions and exchanges between Korea and Japan. She is set to complete a Ph.D. examining the industrialization and modernization of the craft industry in Northeast Asia.

 


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Majestic Elegance: Art, Crafts, and Techniques by Sunglim Kim Minhwa Korean Paintings of the People, by the People, and for the People by Sunglim Kim Home/Away Heejung Cho, Simpson Kim, Jian Yoo Hanbok: The Celebration

Happy Hour with Korean Influencers

Join us for an evening of conversation and networking with a diverse mix of Korean social media influencers and content creators.

Meet a group of young influencers from Korea! They are active on YouTube, TikTok and Instagram, with audiences ranging from tens of thousands to millions of followers. These influencers create content on topics ranging from politics to fashion and lifestyle, presenting their unique point of view on everything from world history and North-and-South-Korea relationship to LGBTQI representation and rights in Korean society and international cooperation in East Asia. Using different formats – music, comedy, parodies, mukbang, interviews, reaction videos, dances, business, education, and training – these young Korean influencers represent the new way of social organization and communication that is fast becoming the standard in Korea as well as around the world.

Participating Influencers:

Jongryul Park of Mango Couple; Lala Kim and Minsu Son of Enjoy Couple; Jungjoo Hur of Dew Sisters; Seonozzi; Youngdae Kim of Gunggeumso and Sihyun Moon.

 

Happy Hour with Korean Influencers
Tuesday, August 16, 2022 | 5-7 PM (EDT)

Click here to RSVP for the Happy Hour

 

The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017

 

 


Building Resilience: AAPI Identity and Mental Health

Illustration by Subin Yoo

A great deal of stigma remains on conversations regarding mental health. Among Asian American and Pacific Islander (AAPI) communities, the issue is often shrouded by silence and shame, allowing misconceptions and minimization of mental health concerns. Amid historic levels of anti-Asian violence, it is crucial to recognize the intergenerational trauma from immigration and racism and share stories that show the fullness of the AAPI experience in order to educate and form alliances.

Join us for an illuminating conversation with Dr. Shinhee Han, psychotherapist and co-author of Racial Melancholia, Racial Dissociation: On the Social and Psychic Lives of Asian Americans, and journalist Heidi Shin.

 

Building Resilience: AAPI Identity and Mental Health
with Dr. Shinhee Han and Heidi Shin

VIDEO RELEASE

(In-Person Program Recorded Thursday, April 21, 2022)

Sunday, May 1, 2022 | 12:00 PM (EDT)

 

 

The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017

 

 


 

ABOUT THE SPEAKERS:

Shinhee Han, PhD is a senior psychotherapist at the Newschool University Counseling Service and in private practice in New York City. She is an adjunct professor at the Center for Study of Ethnicity and Race, Columbia University, offering courses on Asian Americans, Race, and Psychoanalysis. She co-authored Racial Melancholia, Racial Dissociation: On the Social and Psychic Lives of Asian Americans (2019, Duke University Press) with David L. Eng. She is also a founding member of the Asian Women Giving Circle in New York City, a philanthropic organization that funds Asian women artists creating social activism and change. Previously, she was a psychotherapist at the University of Chicago, Northwestern University, Barnard College and Columbia University. Born in Seoul, South Korea, she immigrated to Minnesota at the age of 13 with her family.

 

Heidi Shin is a Korean American journalist, podcast producer, and writer. She’s especially interested in the stories of immigrant communities and the inevitable connections between stories abroad and our lives in the US. Her work has appeared in The New York Times, The Washington Post, National Geographic, California Sunday Magazine, Snap Judgment, Atlas Obscura, BBC, WGBH, and PRI’s The World, amongst other outlets. Heidi also teaches about podcasting at the PRX Podcast Garage, Harvard University’s Sound Lab, and leads Boston’s Sonic Soiree. You can find her online @byheidishin (Twitter) and @shinherrie3 (IG).


K-Content, Youth Economy & Beyond

Image courtesy of YouTube Korea

When YouTube began sharing revenue directly with creators, an entirely new industry was born. Today, there are over 2 million creators around the world in its monetization program, building thriving businesses by sharing their own content to the worldwide audience. Among the most innovative and passionate YouTubers are those hailing from South Korea.

Neal Mohan, Chief Product Officer at YouTube discusses the rise of K-content and the new creator economy; with Park Young Sun, former minister of SMEs and Startups of Republic of Korea; Bernie Cho, President of DFSB Kollective; and Dr. Sue Mi Terry, Director of the Hyundai Motor-Korea Foundation Center for Korean History and Public Policy Wilson Center; moderated by Korean YouTuber Seungkug Lee.

This program is made possible by the generous support from YouTube.

K-Content, Youth Economy & Beyond

Thursday, December 9, 2021 | 8 PM (EST)

 

 

The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017

 

 


 

ABOUT THE SPEAKERS:

 

Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products, user experience, and trust and safety on all platforms and devices globally. This includes YouTube on mobile, desktop and TV devices, experiences like YouTube Music, Kids, and VR, and YouTube’s two subscription services, YouTube Premium and YouTube TV. Products for media partners, content creators and musicians are also part of Neal’s portfolio. In his role ensuring trust and safety across the YouTube ecosystem Neal oversees the creation and enforcement of its content policies and community guidelines.

Prior to joining Google, Neal was Senior Vice President of Strategy and Product Development at DoubleClick where he built the company’s strategic plan, led the product team, and rapidly grew the business. He played a critical role in the sale of DoubleClick to Google, and subsequently led the integration. Previously, Neal held various technology and business leadership positions at DoubleClick and NetGravity where he helped pioneer the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.

Neal earned an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also holds a bachelor’s degree in electrical engineering from Stanford University.

 
 

H. E. Park Young Sun is the former Minister of SMEs and Startups and a four-term parliamentarian. Minister Park was the first woman to lead the main opposition party as a floor leader and to chair the Legislation and Judiciary Committee at the National Assembly.

Before entering politics, Minister Park was a journalist, holding the positions of a reporter, a news anchor, and Chief Manager of the Economy News department of Munhwa Broadcasting Corporation.

She holds an M.A. from Graduate School of Mass Communication, Sogong University, and a B. S. from Kyung Hee University.

 
 

Bernie Cho is the President of DFSB Kollective, a Seoul-based Artist & Label Services agency that specializes in providing digital media, marketing, and distribution solutions to 600+ Korean Pop music artists. Since 2009, the agency has successfully produced numerous K-Pop concerts and showcases in North America, Asia, and Europe as well as secured #1 digital music chart debuts for various K-Pop albums in the US, Canada, Japan, Korea, Greater China, Southeast Asia, Australasia, and Europe.

Prior to founding DFSB Kollective, Bernie served as the Head of MTV Korea’s Digital Media Production and worked for nearly 2 decades in the Korean music industry as a Creative Planner, TV Program Producer, TV Show Host, and Radio Commentator. He has earned a BA from Dartmouth College in Government/Asian Studies and has graduated from the Vancouver Film School (Foundation Film Program).

 
 

Dr. Sue Mi Terry is Director of the Hyundai Motor-Korea Foundation Center for Korean History and Public Policy, Wilson Center. Formerly a Senior Fellow with the Korea Chair at the Center for Strategic and International Studies (CSIS), she served as a Senior Analyst on Korean issues at the CIA (2001-2008), where she produced hundreds of intelligence assessments. She received numerous awards for her leadership and outstanding mission support, including the CIA Foreign Language award in 2008. From 2008 to 2009, Dr. Terry was the Director for Korea, Japan, and Oceanic Affairs at the National Security Council under both President George W. Bush and President Barack Obama.

Since leaving the government, Dr. Terry has been a Senior Research Scholar at Columbia University’s Weatherhead East Asian Institute. She holds a Ph.D. and an M.A. in international relations from the Fletcher School of Law and Diplomacy at Tufts University and a B.A. in political science from New York University. She was born in Seoul and raised in Hawaii and Northern Virginia.

 

ABOUT THE MODERATOR:

 

Seungkug Lee is an influencer in Korea. Under the name GeniusSKLee, he’s been running his YouTube channel since 2015. With his interest in the entertainment business, Lee has conducted various types of interviews with global movie stars including Dwayne Johnson, Emily Blunt, Chris Pratt, Jeremy Renner, and Bryce Dallas Howard. Since 2017, Lee has been hosting a movie program on network television and appears on various programs.

 


YouTube & K-pop with Robert Kyncl

When experts analyze the worldwide success of K-pop, all point to one watershed moment in 2012: Psy’s music video Gangnam Style was uploaded to YouTube. As YouTube became the main platform for music video release, K-pop broke through the language and cultural barriers and reached out to the world. Through YouTube, K-pop songs are watched and shared around the globe, and Korean artists communicate with their ever-increasing and dedicated fans everywhere.

Robert Kyncl, Chief Business Officer of YouTube, discusses how YouTube grew its global viewership and impact while promoting the cutting edge of K-culture, especially K-pop, to the world. Joon Park, the leader of the first generation idol group g.o.d., and producer Robert Ock will join the conversation to be moderated by Eva Pilgrim of ABC News.

This program is made possible by the generous support from YouTube.

 

YouTube & K-pop with Robert Kyncl 

Thursday, July 22, 2021 | 8 PM (EDT)


The Korea Society
350 Madison Avenue, 24th Floor
New York, NY 10017

 

 

 


ABOUT THE SPEAKERS:

Robert Kyncl is the Chief Business Officer at YouTube where he oversees global content and product partnerships as well as operations for the platform. This includes management of the YouTube Partner Program, which is the largest partner ecosystem to grow and support creators, artists and media companies in the world. Previously, Robert was Vice President of Content at Netflix. Robert and his wife, Luz, run the Kyncl Family Foundation focused on supporting underserved communities. Robert has been listed in Variety’s Dealmakers Impact Report as one of their “disruptors”, Vanity Fair’s New Establishment List, Billboard’s Power 100 List and AdWeek’s 50 List of Vital Leaders in Tech, Media and Marketing. Robert holds a Masters of Business Administration from Pepperdine University and a B.S. in International Relations from SUNY New Paltz. He resides in Los Angeles with his wife and two daughters.

Joon Park is a Korean-American singer, actor, and entertainer based in South Korea. He was the leader and rapper of g.o.d., the first generation idol group. Currently, he is the host of YouTube ‘WASSUP MAN’ with 2.35 million subscribers and YouTube ‘CARTUREMAN’ with 120,000 subscribers.

Robert Ock is a musician, writer and producer living in Toronto, Canada. Most recently he had the privilege of working with Banger Films to produce the YouTube Originals series “K-Pop Evolution”. Robert’s work as a studio and live musician has taken him across Canada, the US, the UK, France and Switzerland as well as featured performances at the NXNE and Canadian Music Week festivals. Parallel to his creative endeavors Robert spent over 17 years as a senior official within the provincial government, drafting and implementing policy and legislation.

ABOUT THE MODERATOR:

Eva Pilgrim is the co-anchor of weekend GMA and a correspondent for ABC News. In her time with the network she’s won multiple Emmys as she’s traveled the world covering stories. She was sent to the UK after terrorists launched back to back attacks in Manchester and in London. She was in Charlottesville, VA when white nationalists marched on the University of Virginia campus. Eva was part of the team covering the 2020 election following the candidates on the campaign trail until the pandemic shut the country down. For the last year, she’s been covering the coronavirus pandemic — the shutdowns, the reopening, and the science. Eva was born in Seoul, South Korea. She grew up in South Carolina.